Programme Focus: Community-level behavior transformation through Information, Education & Communication (IEC) campaigns promoting waste segregation at source, reducing contamination rates, and building sustainable consumption patterns.

CSR Value Proposition: Corporate partners gain measurable social impact through documented household reach, training sessions conducted, and behavior change metrics tracked via pre-post surveys.

Key Performance Indicators:

• 500+ households engaged
• Pre-post survey documentation
• Contamination rate reduction tracking