• To facilitate the development of Mysuru infrastructure, increase greenery, cleanliness, restoring heritage sites & monuments, and preserving native flora and fauna.
• To employ more than 2000 people to drive the mission by 2022.
• To take up environmental conservation activities and to create awareness in society.
• Recycling all dry waste and converting wet waste into helpful and useable products.

1. Build Zero-Waste and Climate-Resilient Cities

To design and implement integrated solid waste management systems that reduce landfill dependency and promote circular economy models, transforming cities into Zero Waste and pollution-free urban ecosystems.

2. Promote Circular Economy and Sustainable Resource Management

To develop innovative solutions for waste segregation, recycling, upcycling, and material recovery, ensuring responsible consumption and sustainable resource utilization.

3. Strengthen Community Participation and Behaviour Change

To implement Information, Education and Communication (IEC) programs that encourage waste segregation at source, sustainable lifestyles, and responsible environmental practices.

4. Empower Women and Marginalized Communities

To create dignified employment opportunities, skill development programs, and livelihood support, particularly for women waste workers and underserved communities.

5. Preserve Heritage and Improve Urban Infrastructure

To conserve and restore heritage structures, public spaces, parks, lakes, and urban infrastructure, integrating environmental sustainability with cultural preservation.

6. Support CSR, ESG, and Regulatory Compliance

To serve as a strategic implementation partner for CSR, CER, and EPR initiatives, helping corporates achieve environmental and social responsibility goals.

7. Promote Innovation and Technology in Waste Management

To integrate AI, robotics, digital waste intelligence, blockchain tracking, and advanced recycling technologies to improve waste management efficiency and transparency.

8. Contribute to Sustainable Development Goals (SDGs)

To implement programs aligned with UN Sustainable Development Goals, especially those related to climate action, sustainable cities, responsible consumption, clean water, and life on land.

1. Impact-Driven Action

We believe in “Less Speech, More Reach, Real Impact”, prioritizing measurable environmental and social outcomes through practical solutions.

2. Environmental Stewardship

We are committed to protecting nature through sustainable waste management, biodiversity conservation, and climate-resilient development.

3. Innovation and Technology

We embrace innovation, research, and advanced technologies to create scalable and efficient environmental solutions.

4. Community Empowerment

We believe in inclusive development, empowering communities—especially women and grassroots workers—to become partners in sustainability.

5. Transparency and Accountability

We ensure ethical governance, transparent operations, and measurable impact reporting for stakeholders and CSR partners.

6. Collaboration and Partnerships

We work closely with government agencies, corporates, NGOs, and global partners to maximize social and environmental impact.

7. Sustainability and Circular Economy

We promote resource efficiency, waste reduction, recycling, and circular economy models to build long-term environmental sustainability.